Where do you find inspiration for your brand's colours, and how do you use them to build recognition? This article will discuss the significance of brand colours and offer suggestions for incorporating them into your own company's visual identity.
How Do We Define Brand Colours?
Brand colours are an integral part of any company's overall visual identity. Usually, a brand will have a set of colours, anywhere from 3-8 hues, chosen to reflect the identity of the product.
Both primary and secondary brand colours exist.
Core Branding Colours
The primary brand colours are the ones that predominate in all marketing materials. Because of how integral they are to the brand's visual identity; primary brand colours are rarely changed.
Logos are often closely identified with their primary brand colour. Coca-Cola is an excellent illustration of this. What hue did you picture when I said "Coke-Cola?"
Perhaps the colour red sprang to mind. The Coca-Cola Company uses a lot of red in their advertising because it is their key brand colour.
Secondary Brand Colours
The secondary brand colours work to enhance the primary brand colours by providing a wider range of tones to choose from. More frequently, these hues are revised to reflect shifts in marketing and strategic priorities.
If you're aiming for a younger clientele, you may, for instance, modify your secondary colour palette to reflect the most popular colours amongst that age group.
You can use your secondary brand colours on your website, social media accounts, and product packaging, but they shouldn't make up more than half of the design.
The number of brand colours you recommend for your company.
As a rule of thumb, "main" brand colours are limited to no more than three and "secondary" colours to no more than five.
When it comes to design, having a wide range of secondary colours at your disposal will allow you to be more flexible an