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Learning about marketing is like learning the spells for Muggle persuasion—it's the secret sauce that gets people to ‘Accio!’ products off the shelves!

Now read on!

Exactly what are Keywords, and How is Keyword Planning carried Out?

If you're like most people, you turn to search engines to find what you're looking for online. But how do you make sure your website is one of the results that users see? That's where keywords come in.

At Kreative Clan, we understand the importance of incorporating keywords into your content strategy to improve your website's ranking and make it easily discoverable by consumers. But what exactly are keywords? Essentially, they're the words or phrases that users type into search engines to find what they're looking for.

There are two types of keywords: short keywords (one or two words) and long-tail keywords (phrases of three or more words).

Short keywords cover broad topics, while long-tail keywords focus on specifics. To find the right keywords for your website, you need to conduct keyword research and understand the three categories of search intent: informative, navigational, and transactional. Choosing the right keywords is crucial for the success of your website. By using relevant keywords, you can improve your search engine rankings and attract more visitors. But it's important to note that an effective keyword for search engine optimization (SEO) may not be the same as an effective term for pay-per-click advertising (PPC).

At Kreative Clan, we can help you identify effective keywords for both SEO and PPC channels. Our team of experts can guide you on how to define effective keywords and create content that meets Google's E.A.T. principle. So, if you want to improve your website's visibility and attract more customers, let us help you with your keyword strategy today.

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