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Big 5 Construct Ethiopia

Ethiopia's pivotal trade show for the construction sector, bridging local and international markets with innovative products.

Carousel and Visual Posts: Weekly industry news carousels and authentic exhibitor product showcases following brand guidelines to foster engagement and sharing.

Interactive Content: Bi-monthly polls and regular sharing of exhibitor testimonials to enhance interaction and display past success stories.

Consistent Schedule: Keep a steady rhythm with 6-8 diverse posts per month, including carousels, videos, and polls.

Video Optimization: Incorporate short, captioned videos with voiceovers for engaging content, despite lower reach.

Analytics Monitoring: Aim for an organic reach of 600-700 for high-performing posts and assess posts under 300 impressions for improvements.

Engagement and Recognition: Leverage speaker and visitor influence to boost event visibility and engage with socially active exhibitors for mutual promotion.

Growth Targets: Achieve 4000-5000 monthly impressions, a steady increase of 50-65 followers per month, and a substantial follower growth during the visitor promotion stage, aiming for 900-1200 total followers by season's end.

Key strategy

Big 5 Construct Ethiopia

Types of content

Polls

Engaging our audience interactively to gain insights while fostering a sense of community and participation.

Sponsors & Partners

Acknowledging our valuable sponsors and partners, showcasing their contributions and enhancing mutual visibility.

Industry news

Sharing cutting-edge industry insights and developments to position our events at the forefront of industry trends.

Speaker posts

Spotlighting esteemed speakers to build anticipation and highlight the expert knowledge available at our events.

Event updates

Providing timely and relevant information to keep attendees informed and engaged leading up to the event.

Exhibitor posts

Highlighting key exhibitors to generate excitement and showcase the diverse range of offerings at our events.

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